JAH 33: Michael Katz On Positioning Yourself As A Likeable Expert

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Why would a potential client choose to work with you over another freelance writer?

Truth is, for most of us, the honest answer is “I don’t know”.

And that’s because most freelance writers struggle to clearly explain what they do.

As a result, clients can have a tendency to see you and me as interchangeable, like brands of dish soap at Wal-Mart.

And how do you shop for dish soap? You probably go for whatever’s on sale or has the lowest price, right?

As a freelance writer, you don’t want “low price” to be the reason clients choose you.

And in today’s episode of Just Add Hustle, Michael Katz will show you how to avoid this.

Specifically, Michael explains how positioning yourself as a “Likeable Expert” will help you attract better, higher-paying clients — even when other freelance writers in your market have more experience than you do.

Does that sound like something that would help your freelance writing business? If so, go ahead and hit “Play” now and join me and Michael Katz in today’s episode!

There's no shortage of useful information out there. What's lacking is perspective and connection.Click To Tweet

Here’s a sneak peek at what you’ll discover on today’s episode:

• How and why to position yourself as a likeable expert …

• How to use “boring facts” like where you were born, your favorite musician, and stories from your family life to create a cement bond with your ideal clients …

• How to get more and better clients through word-of-mouth marketing (this was a HUGE takeaway for me) …

• Michael Katz’s #1 rule for successfully marketing your freelance writing business …

• And lots more!

You should click on these links:

• MichaelKatz.com/hustle — Michael put together some free gifts for the Just Add Hustle community when you join his email list. Check it out!

• Blue Penguin Development — Michael’s website offers lots of great resources to help you better market yourself as a freelance writer

Now it’s your turn:

Thanks again to Michael Katz for stopping by the show!

Michael shared a lot of great information. And it was cool to hear he’s a fellow Bruce Springsteen fan.

Did you dig today’s episode?

Do you have any questions about positioning yourself as a Likeable Expert to grow your freelance writing biz?

Share your two cents in the comments section below.

And if you haven’t already joined the Just Add Hustle community, pop your details in the form below to get started: